Linda Musselwhite, Author at Musselwhite Marketing

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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

How the latest ioS 14.5 update affects your Facebook Ad Campaign

Linda Musselwhite

ioS Update - Musselwhite Marketing

How the latest ioS 14.5 update affects your Facebook Ad Campaign

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.  The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have …

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content small business - Musselwhite Marketing

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.  Google came up with a 7/11/4 formula for business success. The crux of …

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How to Use Hashtags to Grow Your Business | Musselwhite Marketing

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to …

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