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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

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Citations - Musselwhite Marketing

Let’s Talk About Citations and why They are so Important

Small businesses don’t rely on word-of-mouth anymore.  Not like they used to – in the traditional sense anyway.  Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting …

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ioS Update - Musselwhite Marketing

How the latest ioS 14.5 update affects your Facebook Ad Campaign

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.  The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have …

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content small business - Musselwhite Marketing

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.  Google came up with a 7/11/4 formula for business success. The crux of …

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When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.  So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival!  If it’s been a while since you’ve …

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Elevating Your Customer Experience With AI

https://www.youtube.com/watch?v=oDEImPcRotM AI is no longer relegated to the science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY …

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Content Marketing Mistakes | Musselwhite Marketing

Content Marketing Mistakes That Cost You Customers

https://www.youtube.com/watch?v=CV5u7BiOYMo Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue …

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