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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

Contractor Video Marketing Services

Musselwhite Marketing | Insurance Agencies Video Marketing Services

It’s still true that words are powerful, but when they’re combined with an engaging video…they become even more convincing.  And swaying the opinions of potential customers makes your marketing dollars go farther.

Now before we offer concrete ways to become an “opinion swaying expert” we need to start with some basics.

What is contractor video marketing?

According to Hubspot it’s, “using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”

Contractor marketing benefits from a strategic application of different types of content, but where does video factor in?

Consider that it:

  • Helps you rank higher
  • Converts better
  • Drives engagement
  • Retains website visitors
  • Let’s you create the reference
  • Drives traffic

Did you know that a properly optimized video is 53 times more likely to appear on the first page of Google than a webpage!  To provide a more personal example, we’ve successfully indexed videos on Google in all of 43 minutes.

Moving our clients from obscurity to such a high ranking is made possible by this wonderful medium.  There’s no reason for you to remain in the shadows of the 2nd page (or in the nether regions beyond that) of search results!

We offer other digital marketing services. Click each service to learn more!

Why Video Marketing Is Important for Contractors

“Cut!  Okay, that was pretty good.  Now only 100 more times and we’ll be perfect!”

You may be telling yourself, “I’m no actor, and I DEFINITELY don’t have the patience for dealing with a perfectionist director.”

Let us encourage you that more and more, low budget operations are winning the day when it comes to persuading prospects of them as the natural option.

We’ll give you three ways video content can help your business:

  1. Increase marketing email open rates
  2. Earn a great return on your investment
  3. Get monster engagement on social media

Of these, #3 is continuing to rise in its ability to generate a buzz and drive those with buyers intent to your website for conversion.

If people can’t meet you in person, the next best thing is seeing your smiling face on a video.  When they’re deciding on the best contractor for their project, it can be the factor that sets you apart…especially if you offer the exact same services as the rest.    

Now that you’re convinced of its importance, what’s the best way to purposefully apply it in your overall marketing strategy?

Musselwhite Marketing Contractor Video Marketing

How To Market Your Contracting Business With Videos?

Companies that use video in their marketing experience 49% faster growth than companies that don’t use video, according to Social Media Today.

Ask any owner of a construction company and they’ll tell you scaling up is always a top goal within the structure of their business.  This statistic falls right in line with that goal.

You may have loads of video ideas circling around in your brain at this very moment, or you may be at a total loss for creative concepts.  Regardless of which camp you fall into, we want to make it easy for you to select the right categories.

What are some proven types of contractor marketing videos?

  1. Product and service demo
  2. Before and After 
  3. Testimonial 
  4. Brand story
  5. FAQ
  6. Personalized sales

These can get you brainstorming on the ones that make the most sense when considering your budget, services, and marketing goals.

You’ll find that they’re a great way to overcome buyer objections, relay benefits, improve your SEO, and hook potential leads.  Each type addresses one or more of these methods.

Interested in learning more about techniques to supercharge your client acquisition using the different video types?  We’d love to jump on a phone call to discuss it with you! 

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There is an untapped prospect base out there on the internet, and content is how you’ll bring them “in the door.”  To learn more and find out if we’re the right fit, schedule a free discovery session.

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Frequently Asked Questions About Video Marketing

As one of the pillars of digital marketing, we’ll go even farther in saying it’s one of the most powerful arrows in any digital marketer’s quiver.

Consider that social videos generate 1,200 percent more shares compared to text and images combined!

Besides high shareability, they also offer value in:

  • Easy trackability
  • Enhanced engagement
  • Versatility

Google Analytics relays insights about such metrics as when people stop watching, or how often they convert into a customer. 

Construction marketing can get a large boost from an informative and engaging video that isn’t “salesy” at all.  But once you have this piece of content ready to share, what do you do with it?   

Where to post and use them:

  • Website
  • Internet listing services
  • Video channels (YouTube, Vimeo)
  • Social media (Facebook, Twitter, Google+)
  • Email signature

As with other types of content, it’s wise to think bigger in extending the reach once you’ve invested time and capital into its creation.

Prior to the explosion of social media and platforms like YouTube, viewers would tune out if a video didn’t look like it required a large amount of money to produce.  And in order to make them polished, businesses had to recruit expensive outside video companies.

Potential clients have now been trained to engage with less high-budget video content, such as the recording you made on your smartphone.  This is great news for you!

It’s now easier than ever to quickly create an impactful video that still relays the level of professionalism that keeps your customers coming back for more.

But that doesn’t mean cutting corners will equate to a great return on investment.  There is a process that yields real results, and will go far in achieving your goals.  

The steps are:

  1. Plan your video
  2. Script your video
  3. Understand and use your cameras
  4. Set up your studio
  5. Prepare your talent
  6. Shoot for the edit
  7. Organize your footage
  8. Edit your video
  9. Choose your music
  10. Record your voice over

If you still prefer to have a professional manage these steps from beginning to end, we have an awesome video guy named Alan that can help! 

Video does an exceptional job of building website authority and increases conversion rates over competitors that don’t have this content on their site.

As an example, landing pages can convert at an 80% higher rate.  That fact is compelling and simply one of many reasons that attention should be given to visual content. 

Dedicating capital towards video marketing campaigns:

  • Increases online engagement
  • Establishes your brand and its personality
  • Conveys your competitive advantage

In the contractor business, which is a concentrated market, differentiation requires more effort to stand out.  But more effort doesn’t necessarily mean more money, just a strategic use of modern technology.  

Voice search is quickly gaining momentum as a factor in Google’s algorithm, which translates to keyword optimized videos helping your site rank higher.  

Ranking higher equates to more traffic, which gives you the opportunity to plug them into your sales funnel and progress through the buyer’s journey.

Before the invention of the smartphone, video marketing was only available to major construction brands that could afford the high production costs.

This is no longer the case, and personalized high-quality videos are everywhere…from LinkedIn to websites, and everything in between.  

Contractor video marketing has been given legs and the technology that’s made this possible fits inside your pocket (hint hint your smartphone). 

Facebook Live videos are one way to offer an inside look at the “life of a contractor,” and plug what sets you apart from that other guy down the street. 

In our society, consumers aren’t expecting a high-gloss finish on these types of videos.  This relieves “stage” pressure and frees more of your personality to shine through.

And the more you get in front of the camera the more comfortable you’ll feel.  So stretch out those face muscles, smile, and show people why the best decision they’ll make all day is giving you a call!  

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