Website design for Contractors
Website design for contractors is so much more than throwing some written content next to some images and calling it a day.
- How information is displayed
- Calls to Action (CTAs)
With that in mind, the right web designer can craft pages that entice a visitor to interact through images, videos, and written copy.
Interaction keeps them on page and adds to the likelihood of them filling out an estimate request form or giving you a call.
Actually, contractor website design is something we encourage every client to at least consider. Why? Unlike a sales team, this sales generator works around the clock…24/7 without bathroom breaks!
Even before hopping on a live call, they can:
- Discover your unique selling proposition (USP)
- Learn your expertise
- Review your portfolio
- Read customer testimonials
Those four aspects alone can push them further through the sales process, so when you pick up their call a portion of the sale may already be completed!
We’ve been involved in contractor marketing for years, and know the components that separate amazing websites from the rest of the pack.
As is true in every relationship, personal or business, grabbing and holding attention can lead to long term commitment and fulfillment.
So help fuel your clients lifetime value from the first time you “say” hello!
Along those lines, we’d like to share a case study that highlights a contracting client who was nearly bankrupt but grew to $5,000,000!
We offer other digital marketing services for contractors. Click each service to learn more!
Why Website Design Is Important for Contractors
Bounce rate is a digital marketing term that tells you how well people are — or more importantly, aren’t — engaging with your webpage’s content or user experience.
Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action, such as buying something, filling out a form, or clicking on a link.
This matters because attractive sites, both in design and content, are shown to raise the bottom line of businesses consistently.
When most contractors think of the word “digital marketing” they assume it’s all about traffic. After all, doesn’t that make sustainability a reality?
We’re not here to tell you traffic isn’t important, because it is, but we’d argue it NEEDS to be paired with a focus on conversion. Then all that money invested on marketing delivers a strong return.
Here’s some tools to make this quest a bit easier:
- Content research
Great content goes far in handing over a high conversion rate. BuzzSumo is an awesome tool that shows off the most linked and shared content around relevant keywords.
- Lead capture
Hubspot features an exit intent popup, a proven way to capture leads once they’ve landed at your website.
Google Analytics helps you use metrics in an actionable way that further optimizes conversions. It’s something we use regularly for our digital marketing agency.
- Heat mapping
Crazy Egg uses heat mapping, or a tracking of visitors behavior, which offers insights on overall user experience. It’ll help you organize your web content in a more appealing manner.
Web design for contractors should be a foundational inclusion for your overall marketing strategy, and it really should be at the core of any digital marketing.
See how others took advantage of our skills for their contracting business!
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Frequently Asked Questions About Website design
There are a number of strategies to use, but we’ll look at a couple that we’ve adopted to increase traffic to our contractor clients websites.
- Social Media
Technically, neither of these two mediums requires a big up front investment. We should specify that it will cost you in time devoted to organic growth.
Optimizing your blogs and webpages for search engines with specific keywords bolsters rankings. And a higher ranking leads to more eyes on your site.
Social media is great for building awareness and delivering interested parties via clickable links to your website. From your profile page to specific posts, you can offer a teaser of all the goodness on your contractor website.
It’s all about the user experience while on site, so whether you choose to create it yourself or pay a company to design it, your site needs to be on point.
We wanted to share some tips to double the conversions on your contracting website.
- Simplify your forms
- Use a pop-up
- Add a 3rd party signup service
Only ask for the necessary information, and remove any excess fields on all forms. Think about how you’d feel filling in all this data.
Incorporate a single pop-up with a strong call to action, like signing up for your list. That way it’s not intrusive but still prompts action and actions create outcomes!
Finally, using a 3rd party sign in like Google (SSO) makes life so much easier on your users. O ya, and if you need a reason…86% of users on the web are annoyed by having to create a new account.
Maybe you’re ready to “slap a fresh coat of paint” on your old website, or are building one for the first time.
Both camps benefit from adopting an optimization checklist. Contractor website design attracts attention with the following features:
- Big, bold typography
Most desktop computers, tablets, and smartphones have sharp enough screen resolutions to support custom interfaces. So go ahead and be different!
- Custom illustrations
Using tools like Canva, it’s possible for non-designers to fashion brand specific images that add a differentiation factor. And every contractor knows differentiation brings potential with it.
Lastly, content management systems (CMS) like WordPress offer more variety through plug-ins and templates than in years past. Don’t be afraid to go big and make an attractive, attention getting website.
If you’re brand new to the contractor industry, a free theme on WordPress or a similar CMS can work…at least initially.
Once you start getting heavier web traffic or attract commercial clients however, the site may come across as less capable for the needs of your business.
Your website should:
- Look current
- Provide a seamless experience across devices
- Have video
Although there are some good looking free themes to be the backdrop for your site, hiring a professional web design agency (we happen to be one) ramps up the wow factor.
And making a great first impression, especially if you don’t have a physical storefront, is what increases revenue for your contracting business.
This hub for your online presence says a lot about you, so look at a high-quality website as an investment…not a cost.