Insurance Agency Email Marketing | Musselwhite Marketing

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Musselwhite Marketing is a full-service digital marketing agency serving the insurance/business industry since 2009.

Insurance Email Marketing Services

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Generating a continual stream of new leads is normally insurance agents top priority.  Whether this is due to a quota or other reasons, we understand how important it is to your agency.

The beautiful thing about email marketing is that it can meet a host of different goals you have for your insurance business.  Combining its ability to drive new business with the power of automation, this online medium has only grown in the available possibilities it offers. 

With the increased adoption of social media as a marketing tool, rumors continue to circulate that email is extinct, but like Mark Twain stated (well maybe not an exact quote), “The reports of emails death are greatly exaggerated.”

We want to put that rumor to rest right away and assure you that it is not only very much alive…but thriving! 

Consider that 80% of retail marketers say email is their most effective tool for customer retention. Social media was the second most popular choice, with just 44 percent of retail marketers saying it works best at retaining customers.

Need more convincing proof?

People who buy products through email spend approximately 138 percent more than consumers who don’t receive offers via email.  Your insurance marketing stands to benefit much more from these trends than it risks losing.

Wisdom is knowing how to apply knowledge.  And since you now have the knowledge that email works, what will you choose to do with that information?

If you’re ready to take advantage of the success others have enjoyed through email campaigns that produce revenue, we are more than happy to help you get there!

Why Email Marketing Is Important for Insurance Agencies

According to Hubspot, “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.”

As mentioned before, customer retention can experience a large boost from the strategic use of email.  Brand loyalty is continuing to become more of a glass house that requires a more determined effort to solidify the satisfaction of your current insurance clients.

There are a number of touchpoints in the buyer’s journey where you should be sending an email.

Some examples are:

  • New client onboarding
  • Re-engagement of prospects
  • Client exiting your agency

When it comes to the right time to make contact with people, if you have relevant information that can help make their lives easier…the time may be right then.  Customer behavior can also be their way of unintentionally “raising their hand” as being interested in your services.  

Basing your email off of the current policies they have, you can suggest additional supplemental policies.  A well established relationship and regular communication will lead to their belief in your genuine desire to help. 

This is only one of many benefits offered by this pillar of digital marketing.  It’s so rich in potential that we personally make it a central tenant to the overall strategy of our digital marketing agency!

The tips we’ve learned along the way are applied to the accounts of our clients.  We never suggest any email marketing tactic unless it’s first been implemented for our company as we always “drink our own Kool Aid.”

We’ve successfully run email campaigns for our clients and seen a very solid return on investment for them.  Their reviews are testament to that fact.

See what people are saying! 

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How much do agencies charge for email marketing?  That will depend on certain factors like length of campaign, number of emails in your list, and so forth.  But we can tell you with confidence that it will be more cost effective than other marketing areas that you may or may not already be using.

It’s time to apply what you’ve learned and earn new clients through automation and the strength of email.  If you’d like to learn more and find out if we’re a good match to grow your agency, schedule a free discovery session

Other digital marketing service offerings:

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Frequently Asked Questions About Email Marketing

As people get a high quantity of emails daily, your focus should be on innovating and evolving the material that comes out of your insurance agency.

And good news…coming up with fresh, or evergreen ideas for your emails and newsletters doesn’t need to be a time-consuming or frustrating process.  

A few specific ideas for campaign types:

  1. Indoctrination
  2. Lost souls
  3. Birthday and anniversary
  4. Holidays
  5. X-date (30-60 days prior)

Just to name a few…

There’s not necessarily a one-size-fits-all email template that can be liberally applied when sending emails to clients.  While this may be true, there are some proven tips that will increase the success of your online communication.

They are:

  • Make them personal
  • Include videos
  • Use GIF’s
  • Feature social proof
  • Promote a referral program
  • Use internal content

Most likely, one of your top business goals is to be “alone on an island” when it comes to dominating the insurance industry.  Following these tips will go far in allowing you to enjoy the desired solitude.

Artificial intelligence and automation has been adopted by a host of industries, including marketing.  Why is it important to follow this trend?

Businesses lose an estimated 20% to 30% of their profits due to inefficient processes!

Whether it’s yourself or your employees, countless hours can be saved and redirected elsewhere.  There are a number of opportunities that stand to benefit from this technology.

They include:

  1. Marketing emails
  2. Lead nurturing
  3. Repeat sales
  4. Client appreciation
  5. Collecting customer data

This list isn’t exhaustive, and we’ve got more to share with you.  Successful insurance agencies always stay ahead of those around them that offer similar services or policies. 

One way to accomplish this goal is in combining the expertise of a digital marketing agency, your email list, and advanced technology.  There’s no reason to believe that it’ll feel cold or robotic to the recipient.

In fact, we’d say it will relay a greater personability as no client will be “left behind” or feel you don’t have time for their individual needs. 

As the saying goes, we drink our own kool aid, in that we use automation and AI on our agency.  We believe so strongly in email automation that we became Ontraport certified and use Ontraport as our all-in-one marketing platform

If you want to take advantage of automation in your agency let’s review and discuss what Ontraport and/or automation can do for you and your agency.

Consider the following statistic, 77% of consumers would rather get promotional messages that require their permission through email instead of direct mail, text messages, social media, or phone.

Insurance is an industry that champions relationships, especially personal ones, so this statistic should excite you.  Why?

They’re basically saying, “I’m much more likely to purchase a policy or service from you instead of the no name company who sent me a Facebook message.”

Some things you can do with email:

  • Enhance your relationship with current clients
  • Increase brand awareness
  • Reach your target market in a cost-effective manner
  • Understand behavior and preferences
  • Generate more leads
  • Integrate it with social media

Get creative and brainstorm additional ways to market to your insurance prospects.  After all, you know the industry better than any outsider.

And if you outsource your marketing efforts to an agency (outsider to industry), combining their prowess in reaching people and your internal knowledge will yield results!  After all, why have one expert when you can have two. 

Probably the first thing you should find out is what email marketing tool they use or would recommend.  

They should be familiar with the big players like:

If you have a CRM, make sure it works with the email platform they suggest.  A cohesive communication between the two (which is why we use and suggest Ontraport) will make the lives of all parties involved much easier.  

They also should offer one or two people that will be managing your email campaigns, making it easier for you to get questions answered in a timely fashion.  

Compare their business goals with that of your own, and if there’s not a good enough mesh…keep searching.  A business relationship is just that, you can’t have one partner going one way and the other moving in the opposite direction.  

An email marketing agency that has your best interests in mind is the right fit and will help you consistently meet your goals.  

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